The pop-up shop will be selling special-edition Harrods jets and is reported to be looking towards the least expensive end of the market with Eclipse 550 jets by One Aviation that retail for £2.2 million (approximately $3.4 million). The highest priced private jets will reach up to £41 million (approximately $64 million) for models such as the Gulfstream G650.
For the Harrods store, Dickinson is not aiming at the top echelon of the market. The Evening Standard reports that Aeris is selling six-seater Eclipse 550 jets, which sell for around £2.2m. As the website of its manufacturer, One Aviation, says: “The Eclipse Jet has the lowest acquisition cost of any jet on the market, allowing you to achieve jet speeds at the purchase price of a turboprop! Priced hundreds of thousands of dollars less than our closest jet competitor, the Eclipse Jet will show the world that you are being careful with your transportation budget.” Dickinson went on to say about the model: “There are no other twin engine jets that can come close to the Eclipse in terms of cost and economy and, with a range in excess of 1000 nautical miles, it is ideal for Europe. It is great to fly and I am excited by the future for this remarkable aircraft.” The six-seater can fly at up to 41,000 feet, reach a top speed of 430mph and has a range of 1,125 nautical miles. Aeris claims that it is the most fuel-efficient twin-engine jet in production, using just 200 litres of fuel an hour while on cruise mode.